'My dear sir!' cried Mr Wonka, 'when I start selling this gum in the shops it will change everything! It will be the end of all kitchens and all cooking! There will be no more shopping to do! No more buying of meat and groceries! There'll be no knives and forks at mealtimes! No plates! No washing up! No rubbish! No mess! Just a little strip of Wonka's magic chewing-gum - and that's all you'll ever need at breakfast, lunch, and supper! This piece of gum I've just made happens to be tomato soup, roast beef, and blueberry pie, but you can have almost anything you want!'
'What do you mean, it's tomato soup, roast beef, and blueberry pie?' said Violet Beauregarde.
'If you were to start chewing it,' said Mr Wonka, 'then that is exactly what you would get on the menu. It's absolutely amazing! You can actually feel the food going down your throat and into your tummy! And you can taste it perfectly! And it fills you up! It satisfies you! It's terrific!'
'It's utterly impossible,' said Veruca Salt.
'Just so long as it's gum,' shouted Violet Beauregarde, 'just so long as it's a piece of gum and I can chew it, then that's for me!' And quickly she took her own world-record piece of chewing-gum out of her mouth and stuck it behind her left ear. 'Come on, Mr Wonka,' she said, 'hand over this magic gum of yours and we'll see if the thing works.'
'Now, Violet,' said Mrs Beauregarde, her mother; 'don't let's do anything silly, Violet.'
'I want the gum!' Violet said obstinately. 'What's so silly?'
'I would rather you didn't take it,' Mr Wonka told her gently. 'You see, I haven't got it quite right yet. There are still one or two things...'
'Oh, to blazes with that!' said Violet, and suddenly, before Mr Wonka could stop her, she shot out a fat hand and grabbed the stick of gum out of the little drawer and popped it into her mouth. At once, her huge, well-trained jaws started chewing away on it like a pair of tongs.
'Don't!' said Mr Wonka.
'Fabulous!' shouted Violet. 'It's tomato soup! It's hot and creamy and delicious! I can feel it running down my throat!'
'Stop!' said Mr Wonka. 'The gum isn't ready yet! It's not right!'
'Of course it's right!' said Violet. 'It's working beautifully! Oh my, what lovely soup this is!'
'Spit it out!' said Mr Wonka.
'It's changing!' shouted Violet, chewing and grinning both at the same time. 'The second course is coming up! It's roast beef! It's tender and juicy! Oh boy, what a flavour! The baked potato is marvellous, too! It's got a crispy skin and it's all filled with butter inside!'
'But how in-teresting, Violet,' said Mrs Beauregarde. 'You are a clever girl.'
'Keep chewing, baby!' said Mr Beauregarde. 'Keep right on chewing! This is a great day for the Beauregardes! Our little girl is the first person in the world to have a chewing-gum meal!'
Everybody was watching Violet Beauregarde as she stood there chewing this extraordinary gum. Little Charlie Bucket was staring at her absolutely spellbound, watching her huge rubbery lips as they pressed and unpressed with the chewing, and Grandpa Joe stood beside him, gaping at the girl. Mr Wonka was wringing his hands and saying, 'No, no, no, no, no! It isn't ready for eating! It isn't right! You mustn't do it!'
'Blueberry pie and cream!' shouted Violet. 'Here it comes! Oh my, it's perfect! It's beautiful! It's... it's exactly as though I'm swallowing it! It's as though I'm chewing and swallowing great big spoonfuls of the most marvellous blueberry pie in the world!'
'Good heavens, girl!' shrieked Mrs Beauregarde suddenly, staring at Violet, 'what's happening to your nose!'
'Oh, be quiet, mother, and let me finish!' said Violet.
'It's turning blue!' screamed Mrs Beauregarde. 'Your nose is turning blue as a blueberry!'
'Your mother is right!' shouted Mr Beauregarde. 'Your whole nose has gone purple!'
'What do you mean?' said Violet, still chewing away.
'Your cheeks!' screamed Mrs Beauregarde. 'They're turning blue as well! So is your chin! Your whole face is turning blue!'
'Spit that gum out at once!' ordered Mr Beauregarde.
'Mercy! Save us!' yelled Mrs Beauregarde. 'The girl's going blue and purple all over! Even her hair is changing colour! Violet, you're turning violet, Violet! What is happening to you?'
T told you I hadn't got it quite right,' sighed Mr Wonka, shaking his head sadly.
'I'll say you haven't!' cried Mrs Beauregarde. 'Just look at the girl now!'
Everybody was staring at Violet. And what a terrible, peculiar sight she was! Her face and hands and legs and neck, in fact the skin all over her body, as well as her great big mop of curly hair, had turned a brilliant, purplish-blue, the colour of blueberry juice!