Grant nodded, his mind spinning with ideas. Visions of how this could grow. “Okay. I see it.”
“Another category she could look into to build revenue streams and gain sponsors would be product reviews. For example, instead of my review on a new version of the Erin Condren Life Planner, Faith would review the newest version of the newly released DeWalt sliding miter saw.”
Grant nodded. “Yep. I get it.”
“Her blog posts will contain photos and videos that feed into all her social media outlets. In turn, all her social media posts will track back to her blog posts. And she’ll use a master link system that feeds all clicks through her affiliate links, so that no matter how a person finds their way to Home Depot or Lowes or wherever from her post, Faith will always be compensated for a sale.”
Taylor lifted her hand, index finger poised. “Now, once she has a following, she can start reaching out to companies to solicit advertising, sponsorships, and even partnerships. And if she wants to, she can create an online store where a person could go to buy everything they need to complete a project she’s demonstrated. She could even put together kits at cost and sell them at retail. Really, the sky is the limit here.”
“This is amazing.”
“She doesn’t even have to be an actress or have special equipment to produce these videos. As long as her space, presentation, and speaking are professional and easy to understand, she could use her phone to do it. Though, come to think of it, hers probably doesn’t have enough memory.”
“That’s okay. I’m leaving the camera, software, and laptop with her.”
“Really? She agreed to that?”
He looked over and found Taylor’s brows snapped together in disbelief.
“No.” He smiled, but it was subdued. “She doesn’t know it. I’m going to stuff them under her bed before I go. You get to be the bearer of that news.”
Taylor smirked. “Gee, thanks.”
“What are friends for?”
“But seriously, that’s incredibly sweet of you.”
Grant shook his head.
In his world, that equipment cost less than his bar tab after buying drinks for the team when he’d been chosen MVP for the night. “I know she’d throw a fit if I tried to give it to her outright.”
“You got her figured out fast.”
He grinned. “She’s not exactly complicated. Proud, loyal, and mildly frustrating, maybe. But not complicated.”
Taylor’s smile was warm. “She’s amazing, isn’t she?”
He closed his eyes on a laugh. “Fucking incredible.”
Taylor reached out and squeezed his forearm. The affectionate gesture told Grant he’d passed the best-friend test. He only wished that was the biggest of the roadblocks facing him and Faith.
“Actually, the most popular tutorials are those that relate to the average Joe,” Taylor said. “And as you can see by the popularity of the segment you put up for her, her looks and sweet personality will be as big a hit on camera as they are in town.” She propped her elbow on the desk and rested her head in her hand. “Now, let’s talk about exactly how you got that video to shoot up in the views so fast.”
He lifted his brows. “You just said—”
“Uh-uh.” She made a cutting gesture in the air between them. “You’re talking to the expert here. I know that video had help. I want to know what it is.”
“Don’t tell Faith.”
“Can’t promise.”
He sighed. “Okay, don’t tell her right away. Let her have the excitement for a little while. She needs a little hope in her life.”
“Wow.” Taylor shook her head. “You’re almost too good to be true.” She narrowed her eyes. “If I find out you’re married, I’m going to hunt you down and cut off your balls.”
“Whoa.” He laughed the word and put his hands up. “I’m not married.”
She pointed at him. “You’ve been warned. All right, dish.”